Marketing Managers

We have obtained information from Saeed  Khan who is a  Marketing  Manager at Consumer Goods Company.

After completing his MBA in the field of Marketing he spent a few years taking experience in various  roles  like consultant, trainer and customer support manager in various consumer goods  companies. According to him many Marketing Managers he has met became Marketing Managers after working for atleast a year or two as a  Sales Manager or as Support Lead or in Product Marketing  or some other role where they could pick up product, customer, market and technical Knowledge.

Marketing Managers create strategies that  help companies meet their sales objectives. They conduct research , evaluate product demand , establish pricing strategies ,identify a target audience and determine the best  way to reach that audience.

 They may also participate in package design , develop advertising campaigns and choose media outlets  such as television , radio, Internet, billboards or newspapers to promote their company's products.

Marketing Managers also build brand awareness through e-mail campaigns , newsletters , contests, celebrity  endorsements  and product placement in television shows ad movies.

Marketing Managers typically have a bachelor's degree in marketing or business administration , however  some employers may prefer  a master's degree in addition to extensive experience in marketing , advertising, brand  management or sales.

According to Saed  Marketing Managers must have strong communication , sales and presentation skills. They must be goal oriented , flexible, and creative under pressure often while juggling several projects at once. Expert  knowledge of current marketing trends and multimedia platforms is essential. They must have strong leadership skills and the ability to hire, train and motivate team members. Marketing Managers should also have strong budgeting , Internet and computer skills.

Training Institutes in India For Marketing


Post Graduate Diploma in Business Management(Marketing)

Alard  School  of Business Management 
Pune- Maharashtra

Babasaheb Gawde Institute of Management Studies
Mumbai - Maharashtra

WLCI College,Nasik
Mumbai-Maharashtra